01
Start with a conversation, not a generic intake form.
The experience frames the assessment around what the person actually wants from fitness and why now matters.
SYSTEMS · OPERATIONS · EXECUTION
I bring peace to your chaos.
I turn messy processes, scattered tools, and half-finished ideas into systems that actually work.
SELECTED PROJECT · 01
COHARA Blueprint · Fitness client assessment + sales intelligence
A fitness assessment that gives both sides something useful.
I turned a fitness sales concept into a client-facing assessment and a staff-side intelligence tool. The same answers create a more relevant experience for the lead and better context for the person speaking with them.
02
Use answer choices that sound like real people.
The questions were designed around believable barriers, preferences, fears, and motivations instead of “very / somewhat / not at all.”
03
Turn the result into something the business can act on.
The client gets a personalized result. Staff get lead context, likely barriers, coaching preferences, and a clearer starting point for the sales conversation.
The interesting part wasn’t building a quiz. It was turning the same set of answers into two useful experiences: one for the client and one for the business.
SELECTED PROJECT · 02
TRVFIT Clermont · Fitness studio
One campaign, carried through the whole customer experience.
The Summer Shred campaign needed more than a landing page. I built the customer-facing pieces to carry the same offer, message, and visual identity from promotion through conversion.
What I handled: campaign structure · landing page · copy · HTML email · implementation
Landing page
Offer, positioning, program details, and conversion path.
HTML email
The same campaign story carried into the inbox.
SELECTED PROJECT · 03
Tantra Love Coach · Coaching / digital lead generation
A quiz funnel that actually made it from idea to working experience.
I rebuilt and completed an interactive archetype quiz, connected the lead flow, handled the result delivery, and worked through the technical issues that were getting in the way of launch.
SELECTED PROJECT · 04
Love Angles Films · Wedding film company
A bridal fair offer needed somewhere better to land.
I created a campaign page that gave event traffic a clear destination and a more intentional path from interest to inquiry, instead of relying on scattered follow-up alone.
CASE STUDIES
The build is only half the story.
Here’s what I saw, what I changed, and why.
I was brought in for lead outreach. The job got bigger.
What looked like a narrow outreach role quickly exposed broader operational gaps: unclear CRM data, inconsistent lead visibility, missing follow-up structure, underused email, and recurring work that needed clearer systems behind it.
ONE PROBLEM I FIXED
The team couldn’t reliably tell members from leads.
That made broader outreach risky. So I created a cleaner source of truth and built the workflow around it.
01Source of truthActive-member data
→
02SegmentationMember vs. lead
→
03Targeted outreachEmail + SMS logic
→
04Tracked pipelineFollow-up + opportunity stages
WHAT THAT EXPANDED INTO
The CRM fix was one piece of a much bigger operating picture.
Cleaned and segmented member/lead data, built sales-stage visibility, created lead tracking, and improved follow-up processes.
Introduced more deliberate email marketing, improved SMS outreach practices, created landing pages and HTML emails, and supported campaigns across locations.
Built trackers and follow-up systems around trials and passes so signups didn’t quietly disappear after entering the funnel.
Introduced SOPs and repeatable workflows so recurring work didn’t depend on someone remembering what happened last time.
Worked across the existing stack, adapting the tools to the real business process instead of forcing a new platform for every problem.
WHAT CHANGED
What started as lead outreach became a much clearer operating system around leads, campaigns, follow-up, and sales activity.
The business had a process. It mostly lived in someone’s head.
I mapped the real client journey first, found where execution could slip, then built the operating layer around it so another person could run the process without guessing.
CLIENT JOURNEY
Inquiry→Booking→Creative Session→Timeline→Final Prep→Wedding
WHAT CHANGED
A repeatable workflow another person could actually follow.
The idea was complicated. My job was to make it usable.
I translated a business-diagnostic concept into a working assessment, result experience, sales intelligence layer, lead capture flow, deployment, and CRM handoff.
Landing page → Assessment → Result
Evidence → Diagnosis → Recommendation
Lead record → Sales intelligence → Next action
Frontend → Worker → D1 → GoHighLevel
WHAT CHANGED
A concept became an actual product and sales workflow.
WHAT IT’S LIKE TO WORK WITH ME
“Jmee quickly distinguished herself as an exceptional team member.”
Jagger Gravel
Director of Sales & People Development · Modern PURAIR
ABOUT
I like knowing how the pieces fit.
I’m not the kind of person who just completes the task in front of me. I like to understand how the business works, what matters most, and how the pieces fit together.
Problem-solving has always been one of my strongest skills. If a process is inefficient, a system is messy, or there’s a better way to get something done, I’ll find it.
I care about time, money, and resources, both mine and my clients’. I don’t believe in adding tools or complexity just for the sake of it. I’d rather build the simplest system that actually works.
The platforms change.
The patterns underneath them don’t.
That’s why I can usually step into unfamiliar software, understand how it works, and figure out how to use it for the business.
If there’s a smarter way to make something work, I’ll find it.
SELECTED RESULTS & RECOMMENDATIONS
Let the work history and outside proof speak for themselves.
Moonkkang TalkLeadership & Operations
12 years across teaching, team leadership, and operations management, including hiring, training, quality control, scheduling, coaching, evaluations, and program execution.
Epic Real Estate InvestingLong-term operational ownership
Nearly six years of expanding responsibility across executive support, CRM, marketing, customer support, courses, migrations, SOPs, systems, and troubleshooting.
Gold Standard Fire ProtectionGoogle Ads
Improved lead quality, conversations with the right prospects, estimates, call volume, visibility, and measurable revenue growth through ongoing search-campaign optimization.
Bethesda ScholarsOperations
Trusted with most day-to-day operations while ownership remained minimally involved.
Modern PURAIRRecommendation
Recognized for professionalism, adaptability, organization, proactive communication, dependability, and follow-through.
LET’S WORK TOGETHER
You’ve got the idea. I can help make it work.
Tell me what you’re building, fixing, untangling, or trying to get across the finish line.
Work with me inquiry@workwithjmee.com