A career built by taking on more than the original job.

Leadership, people operations, quality, and day-to-day execution.

Managed teacher performance, attendance, evaluations, lesson quality, scheduling, curriculum support, hiring, interviews, training, coaching, and performance issues. Selected for new-program pilots and repeatedly trusted with implementation work beyond the teaching role.

• Figured out a Korean-only video-conferencing system independently so management could observe classes remotely.
• Introduced more structured lesson plans and guide questions to improve teaching consistency.
• Supported video-class, Chinese-market, and seasonal premium-program pilots.

Nearly six years of increasingly complex responsibility.

Started in lead generation and expanded into executive support, CRM, customer support, marketing, webinars, funnels, websites, courses, SOPs, migrations, payments, hiring, onboarding, training, and troubleshooting.

• Improved and automated direct-mail workflows.
• Helped grow social reach from under 100 to roughly 60,000 in six months.
• Cleared support backlogs and built better support-ticket workflows.
• Worked across Keap/Infusionsoft, Kartra, GoHighLevel, ClickFunnels, WordPress, LightspeedVT, and related systems.

The writing foundation underneath the systems work.

Worked across editorial writing, news, tutorials, trending content, technical/how-to writing, content editing, social media, and site management. This is where the copy judgment, audience awareness, and plain-English communication came from.

What began as outreach expanded into systems work across the business.

Worked on lead segmentation, CRM visibility, pipelines, pass tracking, email and SMS, landing pages, HTML emails, SOPs, campaign support, pre-sales, program resources, performance analysis, and process improvement.

Systems Gym Lead Machine · Wodify · Kilo GMS · Shopify

Day-to-day operations, tutor systems, and process improvement.

Handled operational work across TutorCruncher, tutor/client workflows, internal resources, public tutor profiles, CRM notes, incident reporting, tutor communication, newsletters, hiring support, and process improvements.

Executive support with strong operational follow-through.

Managed complex scheduling, logistics, communication, and changing systems while being recognized for adaptability, organization, professionalism, and proactive communication.

Search campaigns managed around real business outcomes.

Optimized targeting, search terms, negatives, Search Partners, and budget allocation around lead quality and revenue impact rather than vanity metrics.

Turned an owner-held process into something another person could run.

Mapped the client journey, created the operating system around it, built CRM/tracking views, created follow-up logic, built campaign assets, and trained a VA to run the process.

Built with Google Sites · Google Apps Script · AppSheet

Completed a messy funnel build and got it live.

Rebuilt and completed the quiz experience, lead capture, result delivery, CRM connection, performance fixes, security/captcha work, and launch QA.

Built with WordPress · GoHighLevel integration

Turning concepts into working products and systems.

Built and implemented the COHARA Blueprint assessment, COHARA 30 app, COHARA Ventures business assessment, and related sales/lead workflows.

Platforms Bolt · Cloudflare Pages · Workers · D1 · GoHighLevel · APIs

Management experience started long before the software did.

Worked across sales, inventory, cashiering, branch management, and customer service management — early experience that built the operational instincts used later in digital businesses.